Alicia is the Director of Fundación Televisa and was the former Director of Education at the very foundation. She has over 10 years assuming the challenge of implementing educational programs to benefit students and teachers of public schools in the use of technology, promoting values, teacher training, scholarships for youth programs, and social awareness campaigns. She is also founder of Mexicanos Primero, a citizens’ initiative that seeks to promote a transformation of the Mexican educational system. Prior to joining Fundación Televisa, she was the director  for International Relations and Director of School Control at the ITAM where she taught economics and finance. She participates as a counselor in various civil society organizations. She studied Economics at the ITAM and a has master’s degree in Law and Diplomacy at Fletcher School of Tufts University.